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- Author: Jannik Horsmann
- Publisher: VDM Verlag
- ISBN-10: 3639104412
- ISBN-13: 9783639104417
- Format: 15.2 x 22.9 x 0.6 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Mobile and e-Marketing in Professional Basketball (e-book) (used book) | bookbook.eu
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Description
The Internet and the latest technological innovations such as blogs, social media, podcasts, etc. have recently received a considerable amount of interest in the academic literature. Marketers have recognised the remarkable power of these tools in disseminating messages and establishing close relationships with customers. This work presents a snapshot of the current usage of e-marketing and mobile marketing tools and technologies applied by English and German first-division basketball teams. It further compares the two markets with regards to their size and characteristics. A series of semi-structured interviews with marketing executives or managing directors of first-division basketball clubs from England and Germany has been conducted.
EXTRA 10 % discount with code: EXTRA
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- Author: Jannik Horsmann
- Publisher: VDM Verlag
- ISBN-10: 3639104412
- ISBN-13: 9783639104417
- Format: 15.2 x 22.9 x 0.6 cm, softcover
- Language: English English
The Internet and the latest technological innovations such as blogs, social media, podcasts, etc. have recently received a considerable amount of interest in the academic literature. Marketers have recognised the remarkable power of these tools in disseminating messages and establishing close relationships with customers. This work presents a snapshot of the current usage of e-marketing and mobile marketing tools and technologies applied by English and German first-division basketball teams. It further compares the two markets with regards to their size and characteristics. A series of semi-structured interviews with marketing executives or managing directors of first-division basketball clubs from England and Germany has been conducted.
Reviews