27,71 €
30,79 €
-10% with code: EXTRA
Mine Your Language
27,71 € 
- We will send in 10–14 business days.
Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make-- from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfacti…
30.79
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- Author: Abhishek Borah
- Publisher: INDIA PENGUIN
- ISBN-10: 0143461621
- ISBN-13: 9780143461623
- Format: 13.5 x 20.3 x 2.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers!
Today, firms have many language-based decisions to make-- from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ' we' and ' you' can affect a firm's bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!EXTRA 10 % discount with code: EXTRA
27,71 €
30,79 €
We will send in 10–14 business days.
The promotion ends in 23d.18:57:00
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Abhishek Borah
- Publisher: INDIA PENGUIN
- ISBN-10: 0143461621
- ISBN-13: 9780143461623
- Format: 13.5 x 20.3 x 2.5 cm, minkšti viršeliai
- Language: English English
Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers!
Today, firms have many language-based decisions to make-- from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ' we' and ' you' can affect a firm's bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!
Reviews