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- Author: Patricia Rich
- Publisher: Rowman & Littlefield Publishers
- ISBN-10: 1442259817
- ISBN-13: 9781442259812
- Format: 15.2 x 22.6 x 3.1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Membership marketing and management is an ever more demanding role within the institutions served--meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as: -Member acquisition -Membership planning and projections -Membership retention and renewals -Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.16:08:38
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Patricia Rich
- Publisher: Rowman & Littlefield Publishers
- ISBN-10: 1442259817
- ISBN-13: 9781442259812
- Format: 15.2 x 22.6 x 3.1 cm, softcover
- Language: English English
Membership marketing and management is an ever more demanding role within the institutions served--meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as: -Member acquisition -Membership planning and projections -Membership retention and renewals -Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Reviews