327,05 €
363,39 €
-10% with code: EXTRA
Media Research Methods
327,05 € 
- We will send in 10–14 business days.
Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research pr…
363.39
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- Author: James A Anderson
- Publisher: SAGE Publications, Inc
- Year: 2012
- ISBN-10: 1412999561
- ISBN-13: 9781412999564
- Format: 18.8 x 23.1 x 2.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.EXTRA 10 % discount with code: EXTRA
327,05 €
363,39 €
We will send in 10–14 business days.
The promotion ends in 23d.19:06:40
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: James A Anderson
- Publisher: SAGE Publications, Inc
- Year: 2012
- ISBN-10: 1412999561
- ISBN-13: 9781412999564
- Format: 18.8 x 23.1 x 2.3 cm, minkšti viršeliai
- Language: English English
Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.
Reviews