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- Author: Maurizio Testa
- Publisher: Booksurge Publishing
- ISBN-10: 1439204470
- ISBN-13: 9781439204474
- Format: 17.8 x 25.4 x 0.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Operational techniques, practical solutions and concrete examples of how to use a press office to promote a small or medium-sized tourism enterprise. How best to promote a tourist SME in today's market? Traditional print advertising and intermediation often turn out to be expensive and inefficient in the communications jungle. A press office provides the straightest, most reliable path to the true target: the client. How to get substantial returns from a reasonable investment? This manual analyzes how traditional and online press offices actually operate, and examines internet public relations options (blogs and social networks).
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.23:23:48
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Maurizio Testa
- Publisher: Booksurge Publishing
- ISBN-10: 1439204470
- ISBN-13: 9781439204474
- Format: 17.8 x 25.4 x 0.3 cm, minkšti viršeliai
- Language: English English
Operational techniques, practical solutions and concrete examples of how to use a press office to promote a small or medium-sized tourism enterprise. How best to promote a tourist SME in today's market? Traditional print advertising and intermediation often turn out to be expensive and inefficient in the communications jungle. A press office provides the straightest, most reliable path to the true target: the client. How to get substantial returns from a reasonable investment? This manual analyzes how traditional and online press offices actually operate, and examines internet public relations options (blogs and social networks).
Reviews