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- Author: Lilie Chouliaraki
- Publisher: Palgrave Macmillan
- ISBN-10: 0230515517
- ISBN-13: 9780230515512
- Format: 13.7 x 21.6 x 1.8 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
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- Author: Lilie Chouliaraki
- Publisher: Palgrave Macmillan
- ISBN-10: 0230515517
- ISBN-13: 9780230515512
- Format: 13.7 x 21.6 x 1.8 cm, hardcover
- Language: English English
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Reviews