- We will send in 10–14 business days.
/images/books/14409965/9781529796537.jpg)
- Author: Paul Hodkinson
- Publisher: SAGE Publications Ltd
- ISBN-10: 1529796539
- ISBN-13: 9781529796537
- Format: 19.1 x 23.5 x 2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
In this fully updated edition of his bestselling textbook, Paul Hodkinson shows us how the media industries shape every aspect of our lives in society. Turning to media for entertainment, communication, information and opportunities to forge identities for ourselves, we live in what he calls a ′media society′. But how might we understand the content-consumption which is so ingrained within our lives? This book, complete with current and compelling case studies throughout, will equip you to navigate the fast-moving field of media and communication studies. Providing an overview for students studying introductory media modules as well as depth for those further into their media degree, this has been a key title in the field since 2010 and remains a crucial introduction for undergraduate students.
Topics updated for the new edition include:
- Datafication and data capitalism
- Surveillance
- Algorithmic power
- Platforms and platform capitalism
- Digital advertising
- Social media fame/celebrity
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.05:42:16
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Paul Hodkinson
- Publisher: SAGE Publications Ltd
- ISBN-10: 1529796539
- ISBN-13: 9781529796537
- Format: 19.1 x 23.5 x 2 cm, minkšti viršeliai
- Language: English English
In this fully updated edition of his bestselling textbook, Paul Hodkinson shows us how the media industries shape every aspect of our lives in society. Turning to media for entertainment, communication, information and opportunities to forge identities for ourselves, we live in what he calls a ′media society′. But how might we understand the content-consumption which is so ingrained within our lives? This book, complete with current and compelling case studies throughout, will equip you to navigate the fast-moving field of media and communication studies. Providing an overview for students studying introductory media modules as well as depth for those further into their media degree, this has been a key title in the field since 2010 and remains a crucial introduction for undergraduate students.
Topics updated for the new edition include:
- Datafication and data capitalism
- Surveillance
- Algorithmic power
- Platforms and platform capitalism
- Digital advertising
- Social media fame/celebrity
Reviews