- We will send in 10–14 business days.
/images/books/13225932/9783658154066.jpg)
- Author: Alexander Buhmann
- Publisher: Springer vs
- Year: 2016
- Pages: 147
- ISBN-10: 3658154063
- ISBN-13: 9783658154066
- Format: 14.8 x 21 x 0.9 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.04:25:17
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Alexander Buhmann
- Publisher: Springer vs
- Year: 2016
- Pages: 147
- ISBN-10: 3658154063
- ISBN-13: 9783658154066
- Format: 14.8 x 21 x 0.9 cm, minkšti viršeliai
- Language: English English
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
Reviews