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- Author: Cath Senker
- Publisher: Lerner Publications (Tm)
- Year: 2016
- Pages: 32
- ISBN-10: 1512405906
- ISBN-13: 9781512405903
- Format: 22.6 x 27.2 x 0.8 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals:
● The bright business minds behind McDonald's remarkable rise.
● How the company's famous products--from the Big Mac to the Happy Meal--came to be.
● Which marketing and public relations strategies turned McDonald's into a powerful brand.
From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.09:10:22
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Cath Senker
- Publisher: Lerner Publications (Tm)
- Year: 2016
- Pages: 32
- ISBN-10: 1512405906
- ISBN-13: 9781512405903
- Format: 22.6 x 27.2 x 0.8 cm, kieti viršeliai
- Language: English English
Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals:
● The bright business minds behind McDonald's remarkable rise.
● How the company's famous products--from the Big Mac to the Happy Meal--came to be.
● Which marketing and public relations strategies turned McDonald's into a powerful brand.
From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.
Reviews