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- Author: Malcolm McDonald
- Publisher: Red Globe Press
- ISBN-10: 1137300299
- ISBN-13: 9781137300294
- Format: 15.5 x 23.1 x 2.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Malcolm McDonald
- Publisher: Red Globe Press
- ISBN-10: 1137300299
- ISBN-13: 9781137300294
- Format: 15.5 x 23.1 x 2.5 cm, minkšti viršeliai
- Language: English English
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
Reviews