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- Author: Jib Fowles
- Publisher: Praeger
- ISBN-10: 0837185955
- ISBN-13: 9780837185958
- Format: 14 x 21.6 x 1.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.
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- Author: Jib Fowles
- Publisher: Praeger
- ISBN-10: 0837185955
- ISBN-13: 9780837185958
- Format: 14 x 21.6 x 1.3 cm, hardcover
- Language: English English
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.
Reviews