152,27 €
169,19 €
-10% with code: EXTRA
Marketing to Libraries for the New Millennium
Marketing to Libraries for the New Millennium
152,27
169,19 €
  • We will send in 10–14 business days.
Based on the all-day program, 'Marketing to Libraries for the Millennium, ' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnip…
  • Publisher:
  • ISBN-10: 0810842718
  • ISBN-13: 9780810842717
  • Format: 15.3 x 22.9 x 1.6 cm, softcover
  • Language: English
  • SAVE -10% with code: EXTRA

Marketing to Libraries for the New Millennium (e-book) (used book) | bookbook.eu

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Based on the all-day program, 'Marketing to Libraries for the Millennium, ' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.

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  • Publisher:
  • ISBN-10: 0810842718
  • ISBN-13: 9780810842717
  • Format: 15.3 x 22.9 x 1.6 cm, softcover
  • Language: English English

Based on the all-day program, 'Marketing to Libraries for the Millennium, ' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.

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