Reviews
Description
Based on the all-day program, 'Marketing to Libraries for the Millennium, ' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.19:30:44
The discount code is valid when purchasing from 10 €. Discounts do not stack.
Based on the all-day program, 'Marketing to Libraries for the Millennium, ' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.
Reviews