469,34 €
521,49 €
-10% with code: EXTRA
Marketing Strategy
469,34 € 
- We will send in 10–14 business days.
Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping…
521.49
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- Author: Mark E Hill
- Publisher: SAGE Publications, Inc
- ISBN-10: 141298730X
- ISBN-13: 9781412987301
- Format: 20.3 x 24.9 x 2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.EXTRA 10 % discount with code: EXTRA
469,34 €
521,49 €
We will send in 10–14 business days.
The promotion ends in 22d.01:53:19
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Mark E Hill
- Publisher: SAGE Publications, Inc
- ISBN-10: 141298730X
- ISBN-13: 9781412987301
- Format: 20.3 x 24.9 x 2 cm, minkšti viršeliai
- Language: English English
Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.
Reviews