64,07 €
71,19 €
-10% with code: EXTRA
Marketing Strategy
64,07 € 
- We will send in 10–14 business days.
Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (in…
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- Author: Steven P Schnaars
- Publisher: Free Press
- ISBN-10: 0684831910
- ISBN-13: 9780684831916
- Format: 15.6 x 23.3 x 1.7 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.EXTRA 10 % discount with code: EXTRA
64,07 €
71,19 €
We will send in 10–14 business days.
The promotion ends in 21d.03:53:04
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Steven P Schnaars
- Publisher: Free Press
- ISBN-10: 0684831910
- ISBN-13: 9780684831916
- Format: 15.6 x 23.3 x 1.7 cm, minkšti viršeliai
- Language: English English
Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.
Reviews