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- Publisher: Pergamon
- ISBN-10: 0080425720
- ISBN-13: 9780080425726
- Format: 15.6 x 23.4 x 1.9 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Marketing Strategies (e-book) (used book) | bookbook.eu
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Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from "Long Range Planning - The International Journal of Strategic Management" reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is a holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future.
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- Publisher: Pergamon
- ISBN-10: 0080425720
- ISBN-13: 9780080425726
- Format: 15.6 x 23.4 x 1.9 cm, kieti viršeliai
- Language: English English
Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from "Long Range Planning - The International Journal of Strategic Management" reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is a holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future.
Reviews