204,56 €
227,29 €
-10% with code: EXTRA
Marketing Research
204,56 € 
- We will send in 10–14 business days.
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quanti…
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- Author: Riccardo Benzo
- Publisher: SAGE Publications Ltd
- ISBN-10: 1446294366
- ISBN-13: 9781446294369
- Format: 55.4 x 24.4 x 2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.
To aid students in their research project, each chapter features a collection of learning features, such as:
- Case studies and international real-world examples
- Ethics boxes - Highlighting ethical implications in research projects
- Advanced boxes - Signaling more challenging topics students can return to after they have mastered the basics
- Activity boxes - Encouraging students to understand how what they have learned applies to their own experiences
The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections.
Suitable reading for students who are undertaking a marketing research project.
EXTRA 10 % discount with code: EXTRA
204,56 €
227,29 €
We will send in 10–14 business days.
The promotion ends in 20d.17:55:38
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Riccardo Benzo
- Publisher: SAGE Publications Ltd
- ISBN-10: 1446294366
- ISBN-13: 9781446294369
- Format: 55.4 x 24.4 x 2 cm, softcover
- Language: English English
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.
To aid students in their research project, each chapter features a collection of learning features, such as:
The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.
To aid students in their research project, each chapter features a collection of learning features, such as:
- Case studies and international real-world examples
- Ethics boxes - Highlighting ethical implications in research projects
- Advanced boxes - Signaling more challenging topics students can return to after they have mastered the basics
- Activity boxes - Encouraging students to understand how what they have learned applies to their own experiences
The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections.
Suitable reading for students who are undertaking a marketing research project.
Reviews