448,19 €
497,99 €
-10% with code: EXTRA
Marketing Public Relations
448,19 € 
- We will send in 10–14 business days.
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible…
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- Author: Gaetan Giannini
- Publisher: Pearson
- ISBN-10: 0136082998
- ISBN-13: 9780136082996
- Format: 17.5 x 23.1 x 1.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to "do Marketing Public Relations" in the real world.EXTRA 10 % discount with code: EXTRA
448,19 €
497,99 €
We will send in 10–14 business days.
The promotion ends in 18d.13:01:50
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Gaetan Giannini
- Publisher: Pearson
- ISBN-10: 0136082998
- ISBN-13: 9780136082996
- Format: 17.5 x 23.1 x 1.5 cm, softcover
- Language: English English
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to "do Marketing Public Relations" in the real world.
Reviews