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- Author: Ritu Srivastava
- Publisher: Business Expert Press
- ISBN-10: 1637424302
- ISBN-13: 9781637424308
- Format: 15.2 x 22.9 x 0.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.
Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.10:27:05
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Ritu Srivastava
- Publisher: Business Expert Press
- ISBN-10: 1637424302
- ISBN-13: 9781637424308
- Format: 15.2 x 22.9 x 0.8 cm, minkšti viršeliai
- Language: English English
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.
Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.
Reviews