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- Author: Robert F Hartley
- Publisher: Wiley
- ISBN-10: 1118078462
- ISBN-13: 9781118078464
- Format: 15.5 x 22.9 x 1.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This best-selling casebook, now in its 12th edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. Adopt the whole book, or choose the cases that best fit your syllabus through a simple three-step process in Wiley Custom Select. Visit customselect.wiley.com to get started.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.01:27:03
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Robert F Hartley
- Publisher: Wiley
- ISBN-10: 1118078462
- ISBN-13: 9781118078464
- Format: 15.5 x 22.9 x 1.4 cm, softcover
- Language: English English
This best-selling casebook, now in its 12th edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. Adopt the whole book, or choose the cases that best fit your syllabus through a simple three-step process in Wiley Custom Select. Visit customselect.wiley.com to get started.
Reviews