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- Author: Greg Kihlstrom
- Publisher: Mercury Learning and Information
- Year: 2024
- Pages: 244
- ISBN-10: 1501523147
- ISBN-13: 9781501523144
- Format: 17.8 x 22.6 x 1.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization.
FEATURES
- Integrates cutting-edge AI technologies into your measurement processes
- Uses a recurring case study to demonstrate real-world applications of measurement concepts
- Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization
EXTRA 10 % discount with code: EXTRA
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- Author: Greg Kihlstrom
- Publisher: Mercury Learning and Information
- Year: 2024
- Pages: 244
- ISBN-10: 1501523147
- ISBN-13: 9781501523144
- Format: 17.8 x 22.6 x 1.3 cm, minkšti viršeliai
- Language: English English
This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization.
FEATURES
- Integrates cutting-edge AI technologies into your measurement processes
- Uses a recurring case study to demonstrate real-world applications of measurement concepts
- Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization
Reviews