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If the most influential man in history (Jesus Christ) taught a class on marketing (strategic influence), what might he say? No function is more important to an organization than marketing (strategic influence), and nobody has done it more effectively that Jesus Christ. Today, one out of every three people in the world claims to be one of his followers. Whether as a politician trying to win more votes, a pastor trying to get more members, a businessperson trying to sell more products or services, or a non-profit trying to recruit more supporters... we're all marketers that are trying to strategically influence the world around us. In Marketing like Jesus, you'll discover 25 marketing strategies that Jesus used to change the world:
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