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- Publisher: K.G. Saur Verlag
- Year: 2013
- Pages: 423
- ISBN-10: 3110280868
- ISBN-13: 9783110280869
- Format: 15.6 x 23.4 x 2.4 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Marketing Library and Information Services II (e-book) (used book) | bookbook.eu
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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
EXTRA 10 % discount with code: EXTRA
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- Publisher: K.G. Saur Verlag
- Year: 2013
- Pages: 423
- ISBN-10: 3110280868
- ISBN-13: 9783110280869
- Format: 15.6 x 23.4 x 2.4 cm, kieti viršeliai
- Language: English English
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Reviews