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- Publisher: K.G. Saur Verlag
- Year: 2011
- Pages: 161
- ISBN-10: 3110263319
- ISBN-13: 9783110263312
- Format: 16 x 23.4 x 1.5 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Marketing Libraries in a Web 2.0 World (e-book) (used book) | bookbook.eu
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Description
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
EXTRA 10 % discount with code: EXTRA
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- Publisher: K.G. Saur Verlag
- Year: 2011
- Pages: 161
- ISBN-10: 3110263319
- ISBN-13: 9783110263312
- Format: 16 x 23.4 x 1.5 cm, kieti viršeliai
- Language: English English
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Reviews