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- Publisher: Business Science Reference
- ISBN-10: 1466648643
- ISBN-13: 9781466648647
- Format: 21.6 x 27.9 x 2.1 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Marketing in the Cyber Era (e-book) (used book) | bookbook.eu
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The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today's economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
EXTRA 10 % discount with code: EXTRA
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- Publisher: Business Science Reference
- ISBN-10: 1466648643
- ISBN-13: 9781466648647
- Format: 21.6 x 27.9 x 2.1 cm, kieti viršeliai
- Language: English English
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today's economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Reviews