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- Author: Ishita Chaturvedi
- Publisher: VDM Verlag
- ISBN-10: 3639149424
- ISBN-13: 9783639149425
- Format: 15.2 x 22.9 x 0.4 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Marketing in Central and East European Countries (e-book) (used book) | bookbook.eu
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Description
The book is an innovative work done by the University of Leeds graduates for the multinational GE Sentinel to identify the potential of its products in The Central and East European markets. It presents a case study on Poland, Hungary and Czech Republic and does not limit itself to the company but provides insight to all the organizations who want to sell their products and expand into the region. The indepth research and analysis not only restricts itself to the boiler market but studies political and socio-economic environment, market screening and entry strategies, distribution channels and distributor relationships in the Central and East Europe. This work will find international readership in the firms who are willing to internationalize, business executives, academic and socio-political institutions and researchers. The work gains all the more importance as it stresses on the sustainable development and integrates growth with sustainability. It provides a 'Green' light at the end of the tunnel.
EXTRA 10 % discount with code: EXTRA
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- Author: Ishita Chaturvedi
- Publisher: VDM Verlag
- ISBN-10: 3639149424
- ISBN-13: 9783639149425
- Format: 15.2 x 22.9 x 0.4 cm, minkšti viršeliai
- Language: English English
The book is an innovative work done by the University of Leeds graduates for the multinational GE Sentinel to identify the potential of its products in The Central and East European markets. It presents a case study on Poland, Hungary and Czech Republic and does not limit itself to the company but provides insight to all the organizations who want to sell their products and expand into the region. The indepth research and analysis not only restricts itself to the boiler market but studies political and socio-economic environment, market screening and entry strategies, distribution channels and distributor relationships in the Central and East Europe. This work will find international readership in the firms who are willing to internationalize, business executives, academic and socio-political institutions and researchers. The work gains all the more importance as it stresses on the sustainable development and integrates growth with sustainability. It provides a 'Green' light at the end of the tunnel.
Reviews