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- Author: Brian Richardson
- Publisher: Taylor & Francis
- ISBN-10: 0419202900
- ISBN-13: 9780419202905
- Format: 15.6 x 23.4 x 0.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
EXTRA 10 % discount with code: EXTRA
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- Author: Brian Richardson
- Publisher: Taylor & Francis
- ISBN-10: 0419202900
- ISBN-13: 9780419202905
- Format: 15.6 x 23.4 x 0.8 cm, minkšti viršeliai
- Language: English English
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Reviews