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- Author: Stephen A Engelking
- Publisher: CreateSpace Independent Publishing Platform
- Year: 2012
- Pages: 212
- ISBN-10: 1480049298
- ISBN-13: 9781480049291
- Format: 14 x 21.6 x 1.2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
What is new in this book, is the attempt to connect marketing theory to the concept of holistic strategy which I discuss in my series on strategic management, 'The Beans and the Dreams'. I would like to encourage the reader to go beyond what is to be found here and instead to set out on a road of discovery for better marketing for better organizations and a better society. My wish is that the use of a holistic strategy will find its way into the business of marketing. This is urgently needed at a time when marketing has often lost its clear customer and societal focus and function.
EXTRA 10 % discount with code: EXTRA
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- Author: Stephen A Engelking
- Publisher: CreateSpace Independent Publishing Platform
- Year: 2012
- Pages: 212
- ISBN-10: 1480049298
- ISBN-13: 9781480049291
- Format: 14 x 21.6 x 1.2 cm, minkšti viršeliai
- Language: English English
What is new in this book, is the attempt to connect marketing theory to the concept of holistic strategy which I discuss in my series on strategic management, 'The Beans and the Dreams'. I would like to encourage the reader to go beyond what is to be found here and instead to set out on a road of discovery for better marketing for better organizations and a better society. My wish is that the use of a holistic strategy will find its way into the business of marketing. This is urgently needed at a time when marketing has often lost its clear customer and societal focus and function.
Reviews