159,92 €
177,69 €
-10% with code: EXTRA
Marketing Financial Services
159,92 € 
- We will send in 10–14 business days.
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor re…
177.69
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- Author: Mike Wright
- Publisher: Routledge
- ISBN-10: 0750622474
- ISBN-13: 9780750622479
- Format: 18.9 x 24.4 x 2.4 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.EXTRA 10 % discount with code: EXTRA
159,92 €
177,69 €
We will send in 10–14 business days.
The promotion ends in 23d.11:48:48
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Mike Wright
- Publisher: Routledge
- ISBN-10: 0750622474
- ISBN-13: 9780750622479
- Format: 18.9 x 24.4 x 2.4 cm, minkšti viršeliai
- Language: English English
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Reviews