381,68 €
424,09 €
-10% with code: EXTRA
Marketing Finance
381,68 € 
- We will send in 10–14 business days.
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the success…
424.09
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- Author: Keith Ward
- Publisher: Routledge
- ISBN-10: 1138140708
- ISBN-13: 9781138140707
- Format: 15.6 x 23.4 x 2.2 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.
Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.EXTRA 10 % discount with code: EXTRA
381,68 €
424,09 €
We will send in 10–14 business days.
The promotion ends in 23d.14:13:34
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Keith Ward
- Publisher: Routledge
- ISBN-10: 1138140708
- ISBN-13: 9781138140707
- Format: 15.6 x 23.4 x 2.2 cm, kieti viršeliai
- Language: English English
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.
Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.
Reviews