77,84 €
86,49 €
-10% with code: EXTRA
Marketing Fashion Footwear
77,84 € 
- We will send in 10–14 business days.
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marke…
86.49
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- Author: Tamsin McLaren
- Publisher: Bloomsbury Visual Arts
- ISBN-10: 1472579313
- ISBN-13: 9781472579317
- Format: 20.8 x 26.9 x 1.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.
Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors:Margaret Briffa, Briffa
Marc Debieux, Cheaney & Sons
Jason Fulton, This Memento
Marc Goodman, Giancarlo Ricci
Simon Jobson, Dr. Martens
Tracey Neuls
Tricia Salcido, Soft Star Shoes
John Saunders, British Footwear Association
Joanne Stoker
Mary Stuart, mo Brog
EXTRA 10 % discount with code: EXTRA
77,84 €
86,49 €
We will send in 10–14 business days.
The promotion ends in 22d.04:50:01
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Tamsin McLaren
- Publisher: Bloomsbury Visual Arts
- ISBN-10: 1472579313
- ISBN-13: 9781472579317
- Format: 20.8 x 26.9 x 1.3 cm, minkšti viršeliai
- Language: English English
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.
Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors:Margaret Briffa, Briffa
Marc Debieux, Cheaney & Sons
Jason Fulton, This Memento
Marc Goodman, Giancarlo Ricci
Simon Jobson, Dr. Martens
Tracey Neuls
Tricia Salcido, Soft Star Shoes
John Saunders, British Footwear Association
Joanne Stoker
Mary Stuart, mo Brog
Reviews