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- Author: Martha Guidry
- Publisher: Live Oak Book Company
- Year: 2011
- Pages: 194
- ISBN-10: 1936909146
- ISBN-13: 9781936909148
- Format: 12.7 x 20.3 x 1.1 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: ➢ Determine whether you need a product or a positioning concept ➢ Learn tips and tricks to accelerate your concept writing efforts ➢ Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard ➢ Write Benefit statements that consumers understand and differentiate a product or service ➢ Craft Reasons to Believe that are consumer meaningful and relevant ➢ Prepare a concept to maximize quantitative testing potential
The promotion ends in 
- Author: Martha Guidry
- Publisher: Live Oak Book Company
- Year: 2011
- Pages: 194
- ISBN-10: 1936909146
- ISBN-13: 9781936909148
- Format: 12.7 x 20.3 x 1.1 cm, minkšti viršeliai
- Language: English English
Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: ➢ Determine whether you need a product or a positioning concept ➢ Learn tips and tricks to accelerate your concept writing efforts ➢ Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard ➢ Write Benefit statements that consumers understand and differentiate a product or service ➢ Craft Reasons to Believe that are consumer meaningful and relevant ➢ Prepare a concept to maximize quantitative testing potential
Reviews