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- Author: John Egan
- Publisher: SAGE Publications Ltd
- ISBN-10: 1529781213
- ISBN-13: 9781529781212
- Format: 18.9 x 24.6 x 2.2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition:
- Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
- Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
- Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan is Professor of Marketing at Regent's University, London.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.07:16:47
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: John Egan
- Publisher: SAGE Publications Ltd
- ISBN-10: 1529781213
- ISBN-13: 9781529781212
- Format: 18.9 x 24.6 x 2.2 cm, minkšti viršeliai
- Language: English English
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition:
- Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
- Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
- Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan is Professor of Marketing at Regent's University, London.
Reviews