- We will send in 10–14 business days.
/images/books/11782488/9781680537253.jpg)
- Author: Rand Irshaidat
- Publisher: Academica Press
- ISBN-10: 1680537253
- ISBN-13: 9781680537253
- Format: 15.2 x 22.9 x 1.4 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.00:16:55
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Rand Irshaidat
- Publisher: Academica Press
- ISBN-10: 1680537253
- ISBN-13: 9781680537253
- Format: 15.2 x 22.9 x 1.4 cm, hardcover
- Language: English English
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.
Reviews