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- Author: Zalfa Laili Hamzah
- Publisher: Partridge Publishing Singapore
- Year: 2020
- Pages: 108
- ISBN-10: 1543761798
- ISBN-13: 9781543761795
- Format: 15.2 x 22.9 x 0.7 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
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- Author: Zalfa Laili Hamzah
- Publisher: Partridge Publishing Singapore
- Year: 2020
- Pages: 108
- ISBN-10: 1543761798
- ISBN-13: 9781543761795
- Format: 15.2 x 22.9 x 0.7 cm, softcover
- Language: English English
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
Reviews