118,79 €
131,99 €
-10% with code: EXTRA
Marketing and Innovations Management
118,79 € 
- We will send in 10–14 business days.
Marketing and Innovation Management provides an understanding of what marketing can bring to the table when it comes to setting innovation strategy and proposes a way to approach research in this domain so that it has the intended effect of helping firms integrate the customer perspective.
131.99
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- Author: Elie Ofek
- Publisher: Now Publishers
- Year: 2010
- Pages: 64
- ISBN-10: 1601983522
- ISBN-13: 9781601983527
- Format: 15.6 x 23.4 x 0.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Marketing and Innovation Management provides an understanding of what marketing can bring to the table when it comes to setting innovation strategy and proposes a way to approach research in this domain so that it has the intended effect of helping firms integrate the customer perspective.
EXTRA 10 % discount with code: EXTRA
118,79 €
131,99 €
We will send in 10–14 business days.
The promotion ends in 22d.13:37:07
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Elie Ofek
- Publisher: Now Publishers
- Year: 2010
- Pages: 64
- ISBN-10: 1601983522
- ISBN-13: 9781601983527
- Format: 15.6 x 23.4 x 0.3 cm, minkšti viršeliai
- Language: English English
Marketing and Innovation Management provides an understanding of what marketing can bring to the table when it comes to setting innovation strategy and proposes a way to approach research in this domain so that it has the intended effect of helping firms integrate the customer perspective.
Reviews