124,91 €
138,79 €
-10% with code: EXTRA
Marketing and Firm Value
124,91 € 
- We will send in 10–14 business days.
Marketing and Firm Value presents a conceptual framework and procedure to synthesize the marketing-finance literature. The authors identify marketing-finance metrics and methods used. For researchers, it provides an overview of metrics, methods, and findings and a practical roadmap for how to conduct marketing-finance research including an agenda for future research. For marketing executives, the monograph provides insights on the strongest drivers of firm value. Further it provides an understa…
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- Author: Shuba Srinivasan
- Publisher: Now Publishers
- ISBN-10: 1638280444
- ISBN-13: 9781638280446
- Format: 15.6 x 23.4 x 0.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Marketing and Firm Value presents a conceptual framework and procedure to synthesize the marketing-finance literature. The authors identify marketing-finance metrics and methods used. For researchers, it provides an overview of metrics, methods, and findings and a practical roadmap for how to conduct marketing-finance research including an agenda for future research. For marketing executives, the monograph provides insights on the strongest drivers of firm value. Further it provides an understanding of the potential of marketing to reconcile the objectives of at least two stakeholders (customers and shareholders) and possibly more (employees and communities). For the investor community, it offers insights on how to incorporate information from various marketing signals in their investment decisions and shows how marketing-based valuation methods can be used to evaluate entire businesses.EXTRA 10 % discount with code: EXTRA
124,91 €
138,79 €
We will send in 10–14 business days.
The promotion ends in 20d.23:33:46
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Shuba Srinivasan
- Publisher: Now Publishers
- ISBN-10: 1638280444
- ISBN-13: 9781638280446
- Format: 15.6 x 23.4 x 0.5 cm, softcover
- Language: English English
Marketing and Firm Value presents a conceptual framework and procedure to synthesize the marketing-finance literature. The authors identify marketing-finance metrics and methods used. For researchers, it provides an overview of metrics, methods, and findings and a practical roadmap for how to conduct marketing-finance research including an agenda for future research. For marketing executives, the monograph provides insights on the strongest drivers of firm value. Further it provides an understanding of the potential of marketing to reconcile the objectives of at least two stakeholders (customers and shareholders) and possibly more (employees and communities). For the investor community, it offers insights on how to incorporate information from various marketing signals in their investment decisions and shows how marketing-based valuation methods can be used to evaluate entire businesses.
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