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- Author: Arthur Asa Berger
- Publisher: Palgrave Macmillan
- ISBN-10: 3319473271
- ISBN-13: 9783319473277
- Format: 14.8 x 21 x 1.1 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
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- Author: Arthur Asa Berger
- Publisher: Palgrave Macmillan
- ISBN-10: 3319473271
- ISBN-13: 9783319473277
- Format: 14.8 x 21 x 1.1 cm, kieti viršeliai
- Language: English English
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Reviews