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- Author: Mercer
- Publisher: John Wiley & Sons
- ISBN-10: 0631211268
- ISBN-13: 9780631211266
- Format: 17.1 x 24.5 x 2.6 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.
EXTRA 10 % discount with code: EXTRA
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- Author: Mercer
- Publisher: John Wiley & Sons
- ISBN-10: 0631211268
- ISBN-13: 9780631211266
- Format: 17.1 x 24.5 x 2.6 cm, softcover
- Language: English English
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.
Reviews