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- Author: Karl Moore
- Publisher: Routledge
- ISBN-10: 0415779006
- ISBN-13: 9780415779005
- Format: 13 x 19.6 x 2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement
If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
- Explains the fundamentals of marketing and useful concepts such as the Long Tail
- Includes an international range of topical case studies, such as Obama's presidential campaign, Facebook, and Google
- Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.07:14:32
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Karl Moore
- Publisher: Routledge
- ISBN-10: 0415779006
- ISBN-13: 9780415779005
- Format: 13 x 19.6 x 2 cm, minkšti viršeliai
- Language: English English
'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement
If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
- Explains the fundamentals of marketing and useful concepts such as the Long Tail
- Includes an international range of topical case studies, such as Obama's presidential campaign, Facebook, and Google
- Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Reviews