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- Author: Andrew Crane
- Publisher: Routledge
- ISBN-10: 0415213827
- ISBN-13: 9780415213820
- Format: 16.1 x 24.1 x 1.8 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
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- Author: Andrew Crane
- Publisher: Routledge
- ISBN-10: 0415213827
- ISBN-13: 9780415213820
- Format: 16.1 x 24.1 x 1.8 cm, kieti viršeliai
- Language: English English
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Reviews