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- Publisher: Gabler Verlag
- Year: 2006
- Pages: 568
- ISBN-10: 3834900397
- ISBN-13: 9783834900395
- Format: 17 x 24.4 x 3.2 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Manual of International Marketing. (e-book) (used book) | bookbook.eu
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Description
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant topics in international marketing, such as global marketing, marketing management, brand management, marketing communication and customer relations. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
EXTRA 10 % discount with code: EXTRA
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- Publisher: Gabler Verlag
- Year: 2006
- Pages: 568
- ISBN-10: 3834900397
- ISBN-13: 9783834900395
- Format: 17 x 24.4 x 3.2 cm, kieti viršeliai
- Language: English English
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant topics in international marketing, such as global marketing, marketing management, brand management, marketing communication and customer relations. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
Reviews