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- Author: William E Souder
- Publisher: McGraw-Hill
- ISBN-10: 0070597480
- ISBN-13: 9780070597488
- Format: 15.9 x 23.6 x 2.7 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.
EXTRA 10 % discount with code: EXTRA
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- Author: William E Souder
- Publisher: McGraw-Hill
- ISBN-10: 0070597480
- ISBN-13: 9780070597488
- Format: 15.9 x 23.6 x 2.7 cm, hardcover
- Language: English English
New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.
Reviews