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- Author: William H a Johnson
- Publisher: Routledge
- ISBN-10: 0367462850
- ISBN-13: 9780367462857
- Format: 15.2 x 22.9 x 1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.
Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:
- Internal and external environmental analyses;
- Cross-cultural communication;
- Structural considerations;
- Leadership and motivation;
- Foreign market entry, mergers, alliances and acquisitions.
Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
EXTRA 10 % discount with code: EXTRA
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- Author: William H a Johnson
- Publisher: Routledge
- ISBN-10: 0367462850
- ISBN-13: 9780367462857
- Format: 15.2 x 22.9 x 1 cm, softcover
- Language: English English
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.
Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:
- Internal and external environmental analyses;
- Cross-cultural communication;
- Structural considerations;
- Leadership and motivation;
- Foreign market entry, mergers, alliances and acquisitions.
Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
Reviews