92,87 €
103,19 €
-10% with code: EXTRA
Managing Corporate Social Responsibility
92,87 € 
- We will send in 10–14 business days.
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluatin…
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- Author: W Timothy Coombs
- Publisher: Wiley-Blackwell
- ISBN-10: 1444336452
- ISBN-13: 9781444336450
- Format: 15.2 x 22.8 x 1.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.- Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
- Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
- Discusses ways to maximize the use of social media and traditional media throughout the process
- Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
- Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
EXTRA 10 % discount with code: EXTRA
92,87 €
103,19 €
We will send in 10–14 business days.
The promotion ends in 20d.03:27:35
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: W Timothy Coombs
- Publisher: Wiley-Blackwell
- ISBN-10: 1444336452
- ISBN-13: 9781444336450
- Format: 15.2 x 22.8 x 1.5 cm, softcover
- Language: English English
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
- Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
- Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
- Discusses ways to maximize the use of social media and traditional media throughout the process
- Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
- Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Reviews