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- Publisher: Idea Group Publishing
- Year: 2005
- Pages: 370
- ISBN-10: 1591406293
- ISBN-13: 9781591406297
- Format: 18.6 x 26.4 x 2.4 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Managing Business in a Multi-Channel World (e-book) (used book) | bookbook.eu
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Description
Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.
EXTRA 10 % discount with code: EXTRA
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- Publisher: Idea Group Publishing
- Year: 2005
- Pages: 370
- ISBN-10: 1591406293
- ISBN-13: 9781591406297
- Format: 18.6 x 26.4 x 2.4 cm, kieti viršeliai
- Language: English English
Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.
Reviews