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- Author: Alan B Albarran
- Publisher: CENGAGE LEARNING
- ISBN-10: 1305077563
- ISBN-13: 9781305077560
- Format: 18.5 x 22.9 x 1.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Alan B Albarran
- Publisher: CENGAGE LEARNING
- ISBN-10: 1305077563
- ISBN-13: 9781305077560
- Format: 18.5 x 22.9 x 1.5 cm, minkšti viršeliai
- Language: English English
Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.
Reviews