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- Author: Jane P. Laudon, Kenneth C. Laudon
- Publisher: Pearson
- Year: 2017
- Pages: 656
- ISBN-10: 129221175X
- ISBN-13: 9781292211756
- Format: 21.5 x 27.7 x 2.5 cm, minkšti viršeliai
- Language: English
Management Information Systems: Managing the Digital Firm, Global Edition (e-book) (used book) | bookbook.eu
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Description
Forintroductory courses in IS (information systems) and MIS (managementinformation systems).
The authoritative, case-based study of IS in business today
Management Information Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.
- Author: Jane P. Laudon, Kenneth C. Laudon
- Publisher: Pearson
- Year: 2017
- Pages: 656
- ISBN-10: 129221175X
- ISBN-13: 9781292211756
- Format: 21.5 x 27.7 x 2.5 cm, minkšti viršeliai
- Language: English English
Forintroductory courses in IS (information systems) and MIS (managementinformation systems).
The authoritative, case-based study of IS in business today
Management Information Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.
Reviews