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- Author: Mark Easterby-Smith
- Publisher: SAGE Publications Ltd
- ISBN-10: 1529734517
- ISBN-13: 9781529734515
- Format: 18.9 x 24.6 x 2.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
- MCQs
- Video content
- Templates and data sets
- Glossary flashcards
- Additional case studies
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.01:34:38
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Mark Easterby-Smith
- Publisher: SAGE Publications Ltd
- ISBN-10: 1529734517
- ISBN-13: 9781529734515
- Format: 18.9 x 24.6 x 2.5 cm, minkšti viršeliai
- Language: English English
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
- MCQs
- Video content
- Templates and data sets
- Glossary flashcards
- Additional case studies
Reviews