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- Author: Arnold S Judson
- Publisher: Blackwell Publishers
- Year: 1996
- Pages: 304
- ISBN-10: 1557867216
- ISBN-13: 9781557867216
- Format: 15.2 x 22.7 x 1.7 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization. The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.02:23:20
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Arnold S Judson
- Publisher: Blackwell Publishers
- Year: 1996
- Pages: 304
- ISBN-10: 1557867216
- ISBN-13: 9781557867216
- Format: 15.2 x 22.7 x 1.7 cm, minkšti viršeliai
- Language: English English
Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization. The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.
Reviews