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- Author: John Caples
- Publisher: www.bnpublishing.com
- ISBN-10: 1638231281
- ISBN-13: 9781638231288
- Format: 15.2 x 22.9 x 1.6 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.17:24:12
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: John Caples
- Publisher: www.bnpublishing.com
- ISBN-10: 1638231281
- ISBN-13: 9781638231288
- Format: 15.2 x 22.9 x 1.6 cm, hardcover
- Language: English English
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Reviews